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Temporary Breast Enhancement Without Surgery: Dr. Norman Rowe's 'InstaBreast' and Key Risks

We've seen remarkable innovations in cosmetic procedures, but few are as provocative as the temporary breast enhancement technique showcased on ABC's Good Morning America. Plastic surgeon Dr. Norman Rowe has developed "InstaBreast," a non-surgical injection that temporarily increases breast volume.

Dr. Rowe's current offering, InstaBreast, delivers results lasting up to 24 hours via a 20-minute procedure costing $2,500 (approximately €2,000). Looking ahead, he plans to introduce "Breasts for the Holidays," a formula providing enhancement for two to three weeks—targeted at vacationers seeking a fuller look on the beach.

Dr. Rowe positions this as a trial option for women considering permanent implants, and even envisions applications for male calf muscle enhancement.

Potential Risks

While Dr. Rowe highlights the benefits, his colleague, ABC News Chief Medical Correspondent Dr. Jennifer Ashton, emphasizes serious dangers. These include the risk of injecting into a blood vessel or causing infections.

The new formula awaits FDA approval, a process expected to take two years. Medical professionals advise thorough consideration of these risks before pursuing such treatments.