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Beyoncé Unveils Ivy Park: Her Bold New Sportswear Brand with Topshop

Starting April 14, gear up for workouts in activewear personally designed by Beyoncé.

Beyoncé partnered with Topshop to launch Ivy Park, a dynamic collection featuring 200 versatile pieces. The first preview dropped yesterday, and in the Netherlands, you can shop it exclusively on Zalando.nl.

What's the story behind Ivy Park? 'Ivy' nods to her daughter, while 'Park' represents Beyoncé's ultimate sanctuary—a mental escape where she unwinds post-concert, confronts fears, and draws strength. It's the mindset that shaped her iconic career.