Coca-Cola continues to evolve its lineup with Coca-Cola Life, a lighter version of its classic drink now rolling out across Europe. This vibrant green 330ml can packs just 89 calories, sweetened naturally with stevia instead of artificial additives.
Previously, Coca-Cola's sugar-free drinks like Light and Zero relied on aspartame and acesulfame K—sweeteners frequently questioned by health experts. Consumer skepticism contributed to a 3% sales decline for Diet Coke in 2012 compared to the year before.
The company, which moves 2.8 billion bottles daily worldwide, countered last year with assurances based on over 200 safety studies, marketing its beverages as “quality products that always make you feel good.”
Building on Pepsi Next's stevia introduction last year, Coca-Cola Life harnesses extracts from this aromatic Paraguayan herb, prized for its natural sweetness and lacking any proven toxic effects to date.
Presentation video from the Pure Via brand:
The green can launched in Argentina (June 2013), Chile (November 2013), and hit Europe starting with the UK in September 2014. Expect it soon on shelves near you.
In the meantime, check out the first advertising spots:
What do you think?
