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Viral Lemon Brioche Stuffed with Chocolate: The Easy Recipe Taking YouTube by Storm

As a seasoned home baker with years of perfecting European pastries, I can attest that few treats rival the comforting allure of brioche. This enriched bread, a staple from France to Italy and beyond, often graces weekend brunch tables, dunked in steaming coffee. While Italy's panettone steals the spotlight with its dried fruits, today's star is Italian influencer Rita Struglia's lemon-flavored brioche filled with Nutella—a simple, crowd-pleasing recipe using minimal ingredients.

Brioche Goes Viral on YouTube: 10.7 Million Views and Counting!

Rita Struglia, a celebrated Italian chef, shares her straightforward yet irresistible recipes on her YouTube channel, The Perfect Refuge. Her videos have captivated millions worldwide with their simplicity and flavor. Following her hit no-butter lemon cake that drew over 3 million views, her September 20 video on this chocolate-filled lemon brioche exploded to 10.7 million views by May 1, 2021. In just 5 minutes, she demonstrates how to create this bakery-worthy delight at home.

The Ultimate Family-Sharing Brioche—No Knife Required!

What makes this brioche extra special? Rita designed it for easy sharing: it's composed of about ten smaller brioches that bake together, glazed with egg yolk to form a pull-apart loaf. Simply tear off your portion—perfect for family gatherings. As an avid baker who's tested countless recipes, I love how this version combines tradition with modern convenience.

Step-by-Step: Make This Buzzworthy Lemon-Nutella Brioche

Ingredients

  • 400 g flour (3 1/5 cup)
  • 80 g sugar (1/3 cup)
  • 50 g butter (1/5 cup)
  • 6 g dry yeast (1/2 tbsp)
  • 150 ml hot milk (3/5 cup)
  • 1 egg
  • 1 grated lemon
  • For the filling: chocolate, jam, spread, mascarpone—your choice!

Follow Rita's video for foolproof results. This recipe has earned its viral fame for good reason—trust me, it'll become your family's new favorite.