Helmut Newcake stands as Paris's gold standard for gluten-free pastries. Here's the story behind its success and the values driving this beloved brand.
H.N.: Helmut Newcake, founded in 2011 and acquired a year ago, now operates two stores in Paris with a third on the horizon.
We pioneered gluten-free artisan pastries, baking, groceries, and tea room experiences in Paris. Customers often call it a 'gluten-free paradise.'
Our dedicated production workshop ensures zero gluten traces, certifying every product for peace of mind. This is our core strength, with carefully selected producers elevating ingredient quality.
We prioritize research and development, offering Paris's widest gluten-free range. Diversification is key—abundance is our motto: indulge freely at Helmut Newcake without worry!
Helmut Newcake delivers unlimited pleasure while prioritizing well-being. From small cakes and pies to bakery items, what makes our gluten-free pastry lineup irresistible?
H.N.: Pastry remains our heart. We reimagine French classics to delight all palates, gluten-intolerant or not.
Our chefs craft seasonal uniques, refreshing every two months—like this summer's hit mojito pie. Essentials like éclairs, lemon meringue tart, and Paris-Brest are always available.
Demand surges from individuals, hotels, restaurants, and events. We cater fashion shows, sports, and serve top Parisian hotels.
We thrive on challenges. Last October, after four months of R&D, we perfected gluten-free butter croissants and pain au chocolat—fresh daily, selling out fast. We're the only ones offering them.
Financiers, cookies, madeleines, cakes, canelés? We've got them all. Our goal: satisfy everyone generously—and it shows!
You also curate gluten-free groceries—what are the top sellers?
H.N.: We dedicate store space to exclusive selections from trusted artisan partners.
Muesli lovers rave about our house-made blend; gourmet fans adore our jams and meringues.
Your lunch formula is a hit—what's the secret?
H.N.: In Paris's business district, 100% gluten-free lunches are rare. Our certified lab and rigorous ingredient sourcing eliminate contamination risks.
We offer sandwiches (lactose-free, vegan options), quiches, and rotating seasonal specials daily—perfect for those avoiding traditional spots.
Any future plans?
H.N.: Big news for back-to-school: our second Paris boutique at 144 Rue St Honoré, near the Louvre!
This larger space seats 25. The adventure continues—visit soon and let our team welcome you to gluten-free paradise!
