Research by the Thai Health Promotion Foundation and Bangkok Deaf Association reveals that 100% of hearing-impaired individuals remove their hearing aids at night, leaving them isolated from critical sounds and vulnerable to dangers. To address this, BBDO Bangkok developed Hearing Rescue—a versatile device that amplifies everyday sounds as a prosthesis while functioning as a bracelet. It detects potential hazards like alarms and converts them into discreet vibrations for immediate awareness.
Removing hearing aids at night poses serious risks, such as missing sirens or fire alarms. In France, Unsaf (the national union of audioprosthetists) reported nearly 5.5 million hearing-impaired individuals in 2014, with 2.5 to 3 million needing assistive devices for safety, per the social affairs inspection. Hearing Rescue could transform lives, though it retails for 178 €—with potential questions about Social Security coverage.
