Alice Matos, 31, empowers every woman to shine in the gym through her premium sportswear brand, Labellamafia. "When you wear my clothes, you immediately feel more confident."
Why did you launch your own sportswear line?
'I love looking my best during workouts, but I couldn't find pieces that captured my confidence and strength. What was missing? Cutting-edge design, innovative features, superior fabrics, unmatched comfort, and lasting quality. Labellamafia goes beyond sportswear—it's a complete lifestyle.'
Curious about Alice's full interview, including her food and training diary? Turn to page 22 in the April issue of Santé, where she reveals the secrets behind her dynamic lifestyle.
Who is Alice?
This Brazilian powerhouse is a fashion journalist and prominent International Bikini Athlete (IFBB), a familiar face in Brazil and the U.S. She founded Labellamafia, an online sensation selling to athletic women in over 200 countries. The brand's first physical store worldwide has just opened in Amsterdam at Herenstraat 32.
